Displaying your wares with a range of mannequins

Even hardened shoppers are finding it difficult in these difficult economic times, and are sometimes tempted not to buy. For retailers this is proving challenging to say the least, and finding ways to keep your shoppers engaged and your store looking fresh, when stock is only sluggishly moving of the racks and shelves can challenging.

Creating a show

Imaginative displays work particularly well for clothes retailer, allowing them to get their products out on the shop floor and looking their best. Using cheap mannequins in shop windows is a traditional method to display products, but can be used effectively and creatively around shop floors as well. The advantage to mannequins include their flexibility, they can easily be moved, imaginatively placed and styles can be themed or mixed together. One store I found recently had an imaginative display of red, white and blue clothing, quickly out on display ready to cash in on the royal wedding! Mannequins are modelled on physically fit lines – showing clothing off to its best advantage and sparking your customers’ imaginations. Lightweight mannequins are ideal for changing displays and suppliers can be found where cheap mannequins are available to suit any cash strapped budget.

Generating interest

Combined with a range of other display tactics, mannequins can make a valuable addition to your display techniques. One way to keep those annoying window shoppers interested is to constantly change displays – giving the impression that your stock is flying off the shelves. Even this is not the case, the appearance of change in shops will keep customers coming back, and hardened shoppers and bargain hunters will soon be tempted back to the till, guilty clutching their credit cards!

Maximise space and sales

Using cheap mannequins and garment rails can be an effective way to maximise the use of space, even in small sales areas. It can help you to get as much stock out on the shop floor as possible and at the same to spark ideas in your customers. Keeping your display fluid, changing it frequently and getting creative can help you to keep ahead of the competition and draw those window shoppers through the door.


Cheap mannequins and other display techniques help to keep displays, fresh and innovative. By constantly changing and updating your displays, getting imaginative with your themes, you can help to maximise stock display and sales.